by Paul Cavanagh | Jun 6, 2020 | content marketing, COVID-19
During the initial wave of COVID-19, many retirement home operators have pulled back on traditional marketing efforts, focusing on staying top-of-mind rather than trying to acquire new prospects. But with occupancy down, operating costs up, and the future course of...
by Paul Cavanagh | Apr 17, 2020 | content marketing, COVID-19
It’s tempting to cut your content marketing budget when people are holding off on moving to senior living communities. Tempting, but not necessarily the best move. 1. Avoid the downward spiral Here’s the problem. You stop creating content, your website traffic/queries...
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